Scifi Channel re-brand as ‘SF TV’ in new campaign via Sheepish Lion + Ink Project
Sheepish Lion and Ink Project have just completed a re-branding campaign for SF TV (formerly Scifi Channel).
Directed by Ken Lambert, the campaign aims to present SF to a broader audience whilst continuing to embrace its traditional Scifi viewers.
The line “We are…” captures the idea that “others” are amongst us. The aim of the ad was to use this notion and to reflect the channel’s connection with its audience and its increasingly broader variety of content.
The VFX were handled by Ink Project armed with a team of specialised artists to complete the 12 spots. The audience will be invited to rewrite the spots, creating their own bespoke thoughts down the track.
Agency: Ink Project
Director: Ken Lambert
Producer: James Schulz
Production Co: Sheepish Lion
VFX: Ink Project
Music: Groove Quantize
1 Comment
Testing, testing. Am I being received . Testing testing. Please do not change the channel. I am in control now. I have control of the horizontal. I have control of the vertical. I can adjust the picture from cloudy to crystal clarity. Now is that big button on top of my machine the ‘on’ or the ‘off’ button. So much to learn. So little time. Hope this old Bear doesnt get too confused with the new station. Welcome SF.