Sarah Murdoch stars in Parmalat’s Vaalia yoghurt ‘Happy Things’ ad campaign via BCM, Brisbane
August 16 2011, 12:18 pm | | 54 Comments
Parmalat Australia, via agency BCM, Brisbane, has launched a national campaign for Vaalia yoghurt starring new brand ambassador Sarah Murdoch.
The ‘Happy Things’ spot will be supported by outdoor, shopalites, print and online.
54 Comments
I just threw up.
Well, there goes ‘Best of Show’ at BADC. No wait, Cannes!
So wrong it’s almost right
that’s just awkward
Does she have a second family that Lachlan doesn’t know about? Whose kid is she holding, and who is the bloke on the beach?
Honestly, Sydney-based advertisers need to think beyond the shallow (in every sense of the word) confines of their celebrity black book.
Words fail me. BCM Brisbane just went straight to the top of the pile. PILE OF SHIT!
oh dear god….
I’m gonna get me one of them big easel iPads
What?!
its fun ….. and happy
FUCKING AWFUL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
She works well as talent, but it’s a shame the rest of the visuals just look out of place and feel like a pasted-on afterthought.
Can someone please tell Sarah her father-in-law is Rupert Murdoch!!!! She does have to be in crap ads flogging crap yoghurt.
What year is it?? Crikey, by jingo, that’s one shithouse ad. Though, it did stir my happy thing.
Nice track. Sound Talent. Awful spot.
This has copius amounts of steAm coming off it.. World class pile of shit
wow, thats not really great.
was that a grev ad nick?
Oh so Brisbane!
Should have spent the money they paid Sarah on getting a decent idea. Time to change agency.
Does Sarah really need the money???????? give someone else ago PLEASE…..
I felt so uncomfortable watching this.
Okay, so yes, I agree the ad’s a tad crappy but does everyone really need to be so mean and personal about Sarah Murdoch? Who cares who her father in law is – that doesn’t define who she is. Did anyone see her on Sunrise about a month ago promoting the work the Murdoch Children’s Reasearch Centre (eatablished by Lauchlan’s grandmother) is doing in the area of children with allergies? With the help of almost half a million dollars from Vaalia, they are helping thousands of children who suffer with allergies. I would think that in exchange for the donation to the Research Centre possibly she agreed to do the ad and be their Ambassador…..and even if she actually did get paid, so what! Everyone needs to earn a living. It’s not like Rupert sits there and dishes money out to support his kids and grandchildren. What’s wrong with you people!!!! As for the actual ad….possibly a work of genius among arty people but totally wasted on is common folk who actually have kids and eat yoghurt!
Not sure of the relevance of this ad. More of Sarah at the beach with the kids full of vitality and health would make me see the benefits of yoghurt more. Think the ad may win some abstract design award but not sure it will sell more yoghurt….which are you trying to do? Pull out some of the footage of the kids and see what you can do with it….that would make me want to buy more yoghurt.
I feel sorry for everyone involved…
Such a woeful shambles.Who hired these people?Also the bedsheet the poor woman had to wear!Couldn’t they have given all that money to a charity?
No worse than half the shite on TV from down south but why on earth do you PR this crap BCM? You almost single-handedly fuck it up for this town.Tx.
I second 12:07’s sentiment. Fine – make the shit if you want BCM. But don’t embarrass the rest of us up here by spreading it around. If it’s good, tell people. If it’s not, just hope it sells stuff. I can’t believe Nick would be proud of this work, let alone wanting to shout about it.
Where can I get that dress???
wow such haters out there!! get off ur high horses people… ad makes me feel happy, love vaalia… so it works for me…. What i want to know is where can I get that dress! love it!!
Would love to get my hands on the dress Sarah Murdoch wears in this Ad.
Any clues where I can find it?
Cheers.
Lee
I don’t mind the ad. It starts a little awkward, but recovers. I like the ad and think it hits the mark. As for using Sarah, I feel she has every right to do the ad and looks good.
The ad is light and shows a healthy lifestyle, which is what the ad was trying to come across as.
My only negative opinion is the TATOO! Not a good look for anyone. The few flashes of her arm with the tat brings the quality of the ad down as well as Sarah and the beautiful dress! Not a good look at all.
Sarah if that tat is real – What were you thinking? Not a good look on a sophisticated lady!
she’s so awkward it makes me squirm
Sorry Workers no pay rise for you. Marketing spent all the on a overpriced model
I clicked Like by mistake. This ad needs to be pulled.. Sarah *shakes head* isn’t the right person to be acting like a coy, perhaps frivolous young teen.
I think I just threw up in my mouth a little bit just thinking about how bad this ad is. What’s with the “cutesy, skipping, girly” vibe??! Massive w*nk factor, guys. Yuk.
This as is just terrible! she is so awkward its painful to watch
I love this dress, does anyone know where I can get it? thank you
Oh Sarah what on earth were you thinking? Then again maybe that’s the problem – I cant wait to see this lampooned on the Gruen Transfer!
I too would like to know where the dress comes from. I love it.
I think she looks like a simpleton. They should change the slogan to ‘it’s hard to hide when you’re simple inside’
No disrespect to Sarah but this ad is absolutely awful. The words don’t mean a thing or relate to the background video. It hard to hide when you’re happy inside – unfortunately it’s hard to hide when the ad comes on the screen, while you’re waiting for the show your watching to come back after the ads. What what is she hiding? She’s smiling, but is this being happy – all because she eats Vaalia?
I enjoy this ad as it makes me feel happy.O.K. I am simple and love colour and movement.I think Sarah is beautiful and have had the pleasure of meeting her through my work.She is a very beautiful and generous natured person.The ad is working! People are taking time to discuss it.
As said in the movie Gilda “Hate is a very strong emotion.”
Indifference, say no more!
I as others had to check if it was Sarah doing this ad or a look alike. “Tragically” I will purchase this product to support an advertisement I enjoy. No I am not in the industry but enjoy some ads. Love watching the way we are manipulated.
The dress is alex perry…
There’s something grotesque about a woman dancing around in delight looking at pictures of herself.
What a cringe-worthy ad! It really does make me feel ill when I watch it. Happy? No way – it’s awful stuff! And embarrassing with stupid Sarah in her yellow dress, just yuck!
Pathetic……..the only word to use !!!
I just wanted to say how inappropriate it was that the model was sporting a tatoo on her arm. I didn’t even realize that this was Sarah Murdoch, until I read other people’s comments. I can’t understand which market Vaalia is trying to entice. As a form of protest against the company promoting skin mutilation, I certainly will not be buying the product.
I think that Sarah seems to down to earth in real life, what tha %^^& was she thinking agreeing to do something so lame – nothing personal Sarah!
God I hate this ad. Not only does she look stupid, God knows she needs the money!! PATHETIC!
Incongruent – that’s the word that comes to mind. How can any of us identify with this ad? Sarah Murdoch has lots to be happy about and it has little to do with yogurt! Why would she do this commercial? Pity though – I thought she was more than just a pretty head!
I’m embarrassed, specially who she is. Won’t be buying THAT yogurt.
I really like it. I think she looks beautiful. I think she was invited to do a happy ad wearing a pretty yellow dress and she thought, ok, why not. It’s a happy ad. Leave the girl alone and the ad works. I hardly watch TV but I remember this one. I’m a marketer, and this ad works to sell happiness through yogurt. LOL
What a weird add, what is it trying to say la la la la its hard to hide when your happy inside, Umm I am sure they could have done better I think Sarah O’ Hare has others things making her happy like the fact that she married into one of the richest families in the world, its self gratification overload. i dont know how she wasnt embarassed to do this, I find it hard to watch and usually change channels it makes me squirm perhaps she could be singing yes I’m “beautiful” and “rich” and thought I woul show you another add as pathetic as the last
Where can I find her grey and yellow dress?