Sam Cable: Serviceplan, Hamburg Diary #7

Sam Cable is a copywriting student at Miami Ad School Sydney, currently interning at European ad agency Serviceplan, Hamburg as part of her portfolio course.

My Art Director, Rafael Martins, and I joined the Innovation Team almost eight weeks ago to learn from some of the top creative minds in Europe. The opportunity to meet and talk to Partner & Global Chief Creative Officer of Serviceplan, Alex Schill, has been one of the highlights. As we near the end of the internship, it is time to reflect and make the most of our experience.

One thing is clear: working in adverting is like working as a secret agent. Whether you are trying to crack down on bad guys, or simply crack the brief, late nights are a part of the job. Everyday, Rafael and I have been studying our target and finding the right communication channels to reach them. There will always be a bigger problem than the one stated in the brief, so our aim is to complete one objective at a time. Interning at Serviceplan has evidently unleashed my inner secret agent. Therefore, it is important to know the art of persuasive and measure impact beyond the timesheets.

This week’s Internship Fact relates to one the most valuable resources at an agency: “Silence Is Golden”. When forming ideas, shut out all of the external noise, distractions, and gadgets. This has helped both Rafael and I concentrate during ideation. Too often we underestimate silence and the power of our own inner thought.

Was James Bond really,

A secret agent? Or just

In advertising?

For more haikus, follow me @TheSamCable

Samantha Cable, Copywriter

Sydney, Miami Ad School

Rafael Martins, Art Director

São Paulo, Miami Ad School