Salvos launches new ‘Salvonista’ campaign and mobile boutique via Sydney agency Evocatif
September 26 2012, 1:27 pm | | 10 Comments
Salvos has launched a new September ‘Salvonista’ campaign due to a reported 8 percent increase in sales over the last financial year. The campaign created by Evocatif in Sydney also includes the Salvonista Mobile Boutique bringing stores to shoppers via converted vans.
The fashion focused Salvonista campaign encourages fashion savvy, budget conscious consumers to shop at their local Salvos Stores and discover affordable fashion, while helping the community and the environment.
The Salvonista Mobile Boutique will be popping up at key locations in NSW, QLD & ACT over a month long period with the first taking place in Belmore Park, Sydney on Thursday 27th September open to the general public from 10am – 6pm.
10 Comments
Ignacio Rodriguez
Denny Crane
how very ‘award school’
Preferred the signed rock star t -shirt I got from Vinnies last year…..
Does anyone else think “boganista” when they see this?
Wino chic.
I like the concept and strategy but I don’t think the photographer has nailed it.
The second pic is too neutral.
The first isn’t bad. It should be half cool, half piss-take.
still, cool idea.
Derelict
i really like the concept and what they’re actually doing. i just think their design is letting them down. wouldn’t you want the design to look, i dunno ‘fashionable’ – people need to start spending some money on good fonts man none of this dafont business.
great job by ignacio rodrigues
Derelict exactly.