Saatchi & Saatchi Health, McCann Healthcare, Ward6 + H&T win at Bravo! Healthcare Awards – McCann takes Healthcare Network of the year

Australian agencies Saatchi &Saatchi Health, Ward6, McCann Healthcare, and H&T are winners in the regional celebration of the annual Global Healthcare Awards, celebrated at the Bravo! Awards last night in Sydney.

The Awards, honour creative and marketing excellence in healthcare communications. A partner event was held on the same night in New York to announce and honour the remaining international winners.

Click here to see judges June Laffey & Jeremy Perrot (McCann Health), Phil Brown and Hugh Fitzhardinge (Ward6) reflecting on this year’s entries, the judging process and the current state of healthcare communications.

Australian agencies Saatchi & Saatchi Health and McCann Healthcare each took out two awards, while Ward6 secured one.

The 2012 Globals saw the introduction of two new awards for Healthcare Network of the Year and Healthcare Agency of the Year. McCann Health Sydney won the inaugural 2012 Healthcare Network of the Year.

Honouring local healthcare communications excellence, the Sydney Bravo! Awards introduced two additional awards for 2012; Hothouse Agency of the Year, honouring an agency that fosters and develops talent in account management, awarded to H&T Sydney, and Client of the Year, awarded to Bristol-Myers Squibb’s Reyataz team, nominated by McCann Health Sydney. The award was judged by Heather Albrecht (Digital Connections), John Cronan (Sudler & Hennessey) and Bill Curtis.

Margaret Zabel, CEO of The Communications Council, emphasised the importance of the Bravo! platform for the celebration of Global Award winners as a source of inspiration and motivation to healthcare agencies.

Says Zabel: “The Bravo! Awards are an occasion to recognise and reflect on the great creative work of that year. The winning entries successfully navigated strong regulatory demands coupled with the need for clear health messaging, and did so in a clever, and creative way. They set the bar for our agencies.”

The awards are proudly sponsored by Gold Sponsor Medical Observor, Silver Sponsor SMC People, Bronze Sponsors MMW& Medical Media, and supported by Stellar, IDS and Group Momentum. Bravo! and thank you to all our sponsors.

Some 160+ healthcare marketing specialists turned out to celebrate the Global Award winners at the fifth annual Bravo! event.

The full winner details are:

Agency: Insight New Zealand          

Category: Direct          

Campaign: Clay Tablet iPad, Insight

Agency: Saatchi & Saatchi Health

Category: Integrated

Campaign: Allergy Awareness

Agency: Ward6                      

Category: Hormones          

Campaign: Levemir, My Style          

Agency: McCann Health Sydney                      

Category: Corporate Identity

Campaign: McCann Health Healthy Business Cards          

Agency: McCann Health Sydney                      

Category: Corporate Identity

Campaign: McCann Health – We Never Stop Thinking          

Agency: Saatchi & Saatchi Health          

Category: Print          

Campaign: Allergy Awareness

Additional Awards:

Agency: Ogilvy Germany

Category: Consumer: Social Commitment-Integrated (Mixed Media) Campaign

Agency: Foundation For Life – Organ Donation “Waiting. For Seven Years.”

Agency: Langland London

Category: 2012 Healthcare Agency of the Year

Agency: McCann Health Sydney

Category: 2012 Healthcare Network of the Year

(Pictured: 1. Saatchi & Saatchi; 2. McCann Healthcare; 3. H&T; 4. Ward; 5. Gay Harris; 6. Michael Demetriades, John Cahill, Jeremy Perrott, Michael O’Rourke)