Saatchi & Saatchi NZ launches ‘An Auction Like No Other’ campaign for Women’s Refuge appeal

The integrated campaign, incorporating digital, radio, print and Adshel executions, centres around An Auction Like No Other on Trade Me, fronted by victims and families of domestic violence.

Those speaking out against domestic violence in this year’s campaign will use Trade Me to tell their stories by listing a treasured personal item on the site. The items are not for sale but instead symbolise a donation portal for Trade Me users. Donors will receive a personalised thank you for pledging their support.

Says Livia Esterhazy, Saatchi & Saatchi Wellington general manager: “We are eager to give a voice to those affected by domestic violence. Trade Me is accessible and popular with so many Kiwis – it is an ideal tool to spread the word about the incredible support and service Women’s Refuge offers.”

Trade Me will also feature stories, images and videos highlighting how Women’s Refuge has helped New Zealanders from all walks of life overcome the obstacles presented by domestic violence.

Says Women’s Refuge CEO Heather Henare: “Saatchi & Saatchi New Zealand has demonstrated a wonderful commitment to Women’s Refuge over the last decade and we are grateful for their campaigns which have consistently delivered an increase in donations.”

Esterhazy thanked the many suppliers who gave their time, creativity and talent to assist with the 2011 campaign.

Antonio Navas – Executive Creative Director

Scott Henderson – Associate Creative Director

Phil Hickes – Copywriter

Anna Kennedy – Producer

Dawn Marrs – Group Account Director

Katy Greening – Account Executive

Director – Zoe Mcintosh

Producer – Nik Beachman