Saatchi & Saatchi, New Zealand launches new print and online campaign for New Zealand Army
Saatchi& Saatchi NZ has launched a new campaign to attract the nextgeneration of officers into the NZ Army, by bringing to life the uniqueleadership skills that officer training provides.
Unlikeleaders in a civilian environment, NZ Army officers need to bring theirskills to bear in the toughest conditions imaginable – be it ahumanitarian, peace-keeping or combat situation.
What we see on the news, they see face to face. Both the intensity ofthe officer experience, and the level of responsibility that comes withit, are brought to life in immediate and powerful visuals in printmedia – while online executions lead to an interactive landing pagewhere candidates see a typical landscape through the eyes of an officer- and get to see what a leader sees.
Credits:
Client: NZ Army
Creative Team: Scott Henderson & Phil Hickes
Digital Designer: Yudisht Rajkoomar
Digital Producer: Linda Krug
Account Team: Felicity Drader & Claire Dooney
2 Comments
Ah, the old “reflected in the eye” solution. Haven’t seen that chestnut since I judged last year’s AWARDschool books.
nothing happens on the site. or is that it? it tells you stuff, but you don’t get to actually do anything? i’m confused…