Saatchi & Saatchi Australia, Clemenger BBDO Sydney and Thinkerbell recognised in Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality.

Saatchi & Saatchi Australia and Clemenger BBDO Sydney have been named finalists, whilst Thinkerbell has received an Honourable Mention.

Saatchi & Saatchi Australia was named a finalist in the Best World Changing Idea APAC category and an honorable mention in the Advertising, Art & Design, and General Excellence categories for The Royal Australian Mint’s ‘Donation Dollar’.

‘Losing Lena’ is a compelling film and campaign developed for Code Like a Girl by Clemenger BBDO Sydney, FINCH, Facebook and Kamber, that asks us to help remove one image to make millions of women feel welcome in tech.

Thinkerbell’s HM was for Bega ‘The Purple Hive Project’ in the AI and Data category, awarded for projects that harness the power of data, machine learning, or artificial intelligence to understand the world and empower change.

Now in its fifth year, the World Changing Ideas Awards showcase 33 winners, more than 400 finalists, and more than 800 honorable mentions—with Health and Wellness, AI & Data among the most popular categories. A panel of eminent Fast Company editors and reporters selected winners and finalists from a pool of more than 4,000 entries across transportation, education, food, politics, technology, and more. Plus, several new categories were added, including Pandemic Response, Urban Design, and Architecture. The 2021 awards feature entries from across the globe, from Brazil to Denmark to Vietnam.

Showcasing some of the world’s most inventive entrepreneurs and companies tackling exigent global challenges, Fast Company’s Summer 2021 issue (on newsstands May 10) highlights, among others, a lifesaving bassinet; the world’s largest carbon sink, thanks to carbon-eating concrete; 3D-printed schools; an at-home COVID-19 testing kit; a mobile voting app; and the world’s cleanest milk.

Says Brendan Willenberg and Darren Wright, executive creative directors Clemenger BBDO Sydney: “We are thrilled to be recognised on the world stage by Fast Company for this most important piece of work. If we want a better, more diverse world, many more talented women are needed in technology. We hope the story of Lena continues to be a catalyst for positive change, and are honoured to be included among this year’s World Changing Ideas.”

Says Stephanie Mehta, editor-in-chief of Fast Company: “There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems. Our journalists, under the leadership of senior editor Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.”