Saatchi & Saatchi Auckland ‘opens your mind to the ways of water’ in new campaign for Pump
A new campaign for Pump has just been released by Saatchi & Saatchi Auckland.
But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’.
With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems.
Refreshingly, it’s non‐preachy – just a bottle full of laughs.
The campaign launched online with Facebook and Pump’s Website where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign.
Executive Creative Director – Antonio Navas
Creative Group Head – Anne Boothroyd
Creative Group Head Copywriter – Slade Gill
Creative Group Head Art Director – Brad Collett
Group Account Director – Simon Wedde
Senior Account Manager – Brodie Reid
Agency Producer – Natasha Gill
Digital Designer – Alex Waskiewicz
Digital Developer – Matt Skinner
Production Company – Plaza Films Director – Paul Middleditch
Producer – Peter Masterton
Coca Cola Amatil, Marketing Manager – Kylie Gallagher
Coca Cola Amatil, Senior Brand Manager – Angela Broad
1 Comment
Yeah quite funny but a bit short, wanted more video’s really, it’s obviously looking to build a facbook like group that’s obvious, but the website needs more work.