RTA makes a wish list for 2011 backed by ad campaign via George Patterson Y&R, Sydney
February 22 2011, 1:29 pm | | 5 Comments
People affected by road trauma reflect on their wishes for themselves and their loved ones. Rather than focusing on death like many road safety campaigns, this one, via George Patterson Y&R Sydney, features the long term consequences and the pain that this can cause.
The first five ads in the campaign have been running for several weeks, with three more to be released mid year.
So far this year the road toll in New South Wales is 51, compared to 66 at the same time in 2010.
5 Comments
Nice to see some half decent road safety spots north of the border.
I wish they had done something better…
Authenticity and contrivance make strange bedfellows
5.29 are you Confucius?
Or just confused?
Its pretty simple from where I sit. The people directly affected by speed related incidents talking about why they have to make ads to slow people down.
It’s a good angle.
Man who walk through door sideways will Bangkok.
Same schtick different dick