Royal Wolf launches new TV campaign via JMK
Royal Wolf, Australasia’s largest provider of container solutions, is set to launch its new TV campaign this Sunday in Australia and New Zealand via new agency of record, JMK.
Says Matt Kemsley, creative director of JMK: “It’s great to do work in a category with no established advertising conventions. As our campaign line says: “You can do anything in a Royal Wolf” and this product truth allowed us to create a simple product is hero TV idea, brought to life by the wonders of 3d animation. It’s a very clear message told in an engaging way that leaves everyone saying ‘I didn’t know you could do that’.”
Says Alan McLaughlin, general manager sales and marketing Royal Wolf: “JMK have created a multi media idea which shows in very entertaining ways all the many and varied things you can do in a Royal Wolf container. I’m sure it’s an idea that can run and run.”
Client: Royal Wolf Holdings Limited
Agency: JMK
Creative Director: Matt Kemsley
Writer and art director: Matt Kemsley & Mike Boswell
Designers: Paul Hoyne & Shane Fernley
Strategy: Julian Martin
Account Direction: Tanya Shattock
Agency Producer: David Steindl
Production Company: Cutting Edge
Director: Ron Roberts
Producer: Amanda Smith
Sound and Music: Sandcastle Studio
3 Comments
WTF?
Why would you even post that on here?!
Seriously ordinary work guys,you can do better than this.
Oh, Lord I feel such fear,
I can’t think of any ideas.
So, I’ll make something rhyme
And get home in time,
For dinner and a well-earned beer.
What twats.