Rosie Stone + Tristan Viney’s Spikes Diary #2

Rosie Stone, copywriter at Loud and Tristan Viney, creative director at Eardrum are competing in the Cyber category of the Young Spikes competition. Here, the pair report for Campaign Brief.

Young Spikes 24-hour brief. Done, dusted, and done.

Our 24-hour Young Spikes Digital brief is officially over. And I’m wrecked. Read on at your own peril.

Rosie Stone and I worked 23-hours straight on this one, only breaking to eat a raw capsicum (Rosie’s trying to convince me it’s a thing, I’m sceptical), heat up a cold pork bun, and debate the intricate merits of using “stitched” vs. “made” in a strapline — like only two copywriters possibly could, would, and should. Looking back, it doesn’t seem as important any more. Funny that.

Having just palmed off our 9-page presso, I’m extremely keen to find out what the other teams came up with. And if they got any sleep. But based on the smell in Room 308, I’m guessing no.

We find out the results tomorrow at 12pm. And I’m mentally preparing myself for the inevitable aaaaaargh-why-didn’t-we-think-of-that moment that’s sure to ensue. But that’s part of the fun, right? Finding out how everyone else approached the same problem you were trying to crack for almost an entire earth’s rotation straight. It’s like being back at Award School. Only much, much hotter. And with better crab.

Well my brain’s officially fried. It’s craving sleep and a frosty Tiger or twelve, which, on a side note, seems to cost something entirely different at every bar, restaurant, and 7-Eleven. One day I’ll get the hang of this country.

So, in the absence of anything meaningful to say, here are some pictures. Because, well, as my old Art Director, Carl Robertson, used to fondly say: “nobody reads words.”

But you did, so thanks.