Rob and Trav’s SXSW Video Diary: Day Four
AIRBAG, Melbourne executive producer Robert Stock and director Travis Hogg report exclusively for Campaign Brief
SXSW Sunday 15th March
Young women, tight clothes, free drinks, rescue dogs, mascots, pigs, young men and party invitations are the currency of brands of the streets of Austin this weekend.
Everywhere you go at SXSW there are brands competing for your attention. From the world’s biggest brands to an app that launched yesterday.
The streets and airspace above Austin are overloaded and littered with brands and street teams.
From fully immersive and interactive right down to sticker bombing every variety and scale is present. One of the most surprising aspects is how many of the installations and built structures were still being assembled and dressed right up until yesterday.
1 Comment
Wow, a whole town of street teams sticker bombing – would love to have been there.