R/GA New York played cupid for Valentine’s Day
February 16 2012, 7:17 am | | No Comments
To help break the ice with office staff who had a secret crush on a co-worker, the R/GA New York office cupid (a room full of agency copywriters) was on hand to act as go-between.
Staff were asked to send their office crush’s handle and some info and the R/GA office cupid crafted a love note on their behalf. The sender could remain anonymous or confess their undying cubical love.
The response was overwhelming as #officecupid was a top trender on Twitter and was in the top 100 weblinks of the day, worldwide.
The office cupid fired his last love arrow late on Valentine’s Day evening, after answering over a 1000 Valentweets.