Revolver’s Steve Rogers directs latest Old Spice spot ‘Red Sweater’ via Wieden+Kennedy Portland
February 2 2018, 12:22 pm | | 5 Comments
Revolver director Steve Rogers has shot the latest campaign for Old Spice via Wieden+Kennedy Portland, co-produced by Biscuit Filmworks LA and Revolver/Will O’Rourke.
When selling deodorant there is really only one language that is the most appropriate to feature in a commercial. Some may say it is the one that the audience understands, but Old Spice disagrees. The correct answer is the language that sells the most deodorant. Bon appetit.
5 Comments
That was about an hour too long I thought.
It got me …. more branding than an old ‘I feel like a Tooheys’ TVC.
Great stuff, brilliant close.
Wieden+Kennedy? Thank god they haven’t yet graced us in this country with their creative genius. There is already enough dross on the market without inflicting us with anymore. I always thought Steve Rogers was better than this. I suppose you can’t make a silk purse out of a sow’s ear.
That was terrible.
If you can’t say anything nice….
Um…