Retravision appoints CHE and OMD

Retravision Southern Limited has appointed Clemenger Harvie Edge (CHE) for its creative advertising business and OMD for its media business. The appointments follow a comprehensive pitch process that began in early May. The appointment of CHE also includes public relations support to be provided by The PR Edge, CHE’s PR subsidiary.

CHE and OMD replace incumbents Balance and MCA, respectively.

Retravision Southern Limited CEO, Tim Cockayne, says he looks forwardto the new direction CHE can take the business in this evolving retaillandscape: “Balance is a terrific agency and our business has achievedgreat success from our creative relationship during the past 5 years.  

“We are looking forward to building these new partnerships asRetravision moves into the next era of its growth as one of Australia’sleading electrical goods retailers.”

CHE CEO, Mark Coad, says the agency is delighted with the win and looksforward to assisting Retravision with its new creative approach: “Thewhole team is champing at the bit to begin working with Retravision. It was great to get to know the Retravision team during the pitch andwe are looking forward to working with them to develop a new creativeapproach.”

OMD Managing Director, Steve Sinha, is equally delighted with the win:”This is an exciting time for one of Australia’s longest standingelectrical retailers and we’re looking forward to being part ofRetravision’s continued success.”