Renault Australia launches “Made For You” campaign via Naked Communications, Melbourne
May 28 2012, 10:32 am | | 20 Comments
Renault Australia has launched its “Made For You” campaign via Naked Communications, Melbourne, with the first spot showcasing flagship models in iconic local settings.
Production company: Pro Duce
Executive Producer: Tracy Proposch
Director: Lee Rogers
DoP: Wayne Aistrope
Editor: Andrew Stalph (Method)
20 Comments
Those days where Adam used slag off ads like this (and their agencies) with a passion are clearly long gone.
Obviously no strategy is the new strategy. What a brilliant insight.
Not what I’d have expected from Naked, but a nice spot. Great track and well directed
Won’t Nissan be upset that Renault has gone and stolen their retail communications look and feel?
A stain on Aussie Auto communications…
No insight. No Strategy. No idea.
Well worth PR’ing.
looks like it was patched together with cliched car stock footage. guess you cant credit creatives and planning when there is neither in the ad
Quite frankly I think the use of cars in this ad is incredibly emotive. My heart was moved in the same way the car bodies were moved by their wheels. Inspiring work.
how embarrassing for an agency that bases its entire existence around planning and insights to deliver this ‘made for you’ meaningless nonsense… for fucks sake pull over and take a long hard look at yourselves in the rear view mirror Naked…
Like it – pains me to say. Great visuals, great sound track. Clearly gets across a range of cars ‘made for you’. Simple and effective. Not normal Naked as previous has said, but probably what the brand needs.
Gosh a car brochure with music, how amazing.
I reckon the client would have had two hands on that steering wheel.
But yes, it’s same same, cliche lifestyle car bullshit.
I thought the girl at the start was really hot.
Naked… as in the emperor’s new clothes?
I thouht it was a great ad for sunroofs. Hey look everyone – in most cars you can see out the front – but in ours – you can see through the top as well! Look! Out the top!
From someone who makes some of the best performing and soul stirring hot hatches, this just lacked any sort of engagement.
Some of these more prickly comments aren’t from D5 are they?
A fine example of Naked’s “Action” inspiring communications.
My immediate ‘action’ involved picking up a bucket!
is less boring.
Apparantly emotions can create actions too.
Its lovely
Love this add, Nice catchy tune, nice locations, Nice people, Nice camera work.
and Nice cars. what more could you want in an add.