“Remember, waxing’s for cars” is the message in new UK spot for Fosters via Adam & Eve, London
February 9 2012, 6:57 pm | | 7 Comments
Adam & Eve, London has put to air ‘Hairy Back’, a new spot for Foster’s, directed by Australian Tim Bullock via Prodigy Films (represented by Hungryman in the UK).

7 Comments
Enjoyed that one.
Bullock returns to form.
The best in the series so far!
Now that’s just silly.
I wanted to get in early before the haters got on their soap boxes, but it seems a smelly jock strap got in before me.
I reckon it’s a bit of fun that is very well directed. And it could set up the “Good call” campaign as something that could run and evolve successfully for a long time.
Nice ad.
Shame about the beer.
these are actually getting funnier.
any more?
i love these. If anyone hates them then they are aussies without a sense of humour. The surfy laid-back aussie image sells piss beer in the UK.
nicely pitched, not too OTT and pretty funny. The bible could learn a lot from this approach.
Super noted: “Brewed in the UK”