Rekorderlig Cider set to launch ‘Celebrate the Summer’ campaign in Australia via Apartment A
To celebrate Rekorderlig Cider’s new ‘Celebrate The Summer’ campaign for 2014, the award-winning premium cider is launching its first brand film in Australian cinemas nationwide, commencing Boxing Day, via UK agency Apartment A.
The 10, 30 and 90 second versions of the creative film will be aired in Hoyts and in AHL groups such as Event Cinemas across the country until 25th of January 2014.
The Rekorderlig Cider brand film features the four Beautifully Swedish Collective members, following the ambassadors doing daily activities that are unique to each of them. These individuals are rising stars in trendsetting and unique in their field, representing inspiring aspects of the Beautifully Swedish lifestyle. The film highlights each Collective member including; stylist and fashion blogger Caroline Blomst on a fashion shoot among the spring blossom, professional snowboarder and thrill seeker Chris Sörman carving down snow-capped mountains, professional kite surfer Erika Lindberg riding the waves and talented artist and lifestyle photographer Agnes Thor capturing an Autumn moment.
The launch of the brand film on Boxing Day further cements Rekorderlig Cider as the leading, innovative and creative premium cider brand in the Australian market, holding its position as Australia’s favourite cider.
Says Nikki Langford, marketing manager for Chill Marketing: “This is a really exciting time for Rekorderlig. We’re thrilled that our first ever brand film, capturing Rekorderlig’s Beautifully Swedish provenance launches in to cinemas from boxing day. With our biggest media investment to date, consumers will be immersed in all aspects of Swedish lifestyle.”
Created by Apartment A* (UK) this brand film captures the essence of the Beautifully Swedish lifestyle shot in various locations across Sweden and Barbados. In this film we see genuine people featured in their everyday lives, having fun and enjoying a Rekorderlig Cider. From kite surfing in the sunshine to snowboarding high in the Swedish mountains, the film highlights the Beautifully Swedish lifestyle worldwide and Rekorderlig’s versatility throughout the seasons.
Company: Chilli Marketing
Brand: Rekorderlig
Creative agency: The Apartment A
Directed by: Adam Alexandroni, The Apartment A
Soundtrack: Sweetness Alive by Goldroom feat. Say Lou Lou