Some refreshing optimism from Pepsi
The Pepsi Refresh Project via TBWA\Chiat\Day, Los Angeles is a multi-million dollar marketing platformthat invites people to submit and vote for ideas that help make theworld a better place.
In 2009,Pepsi launched the Refresh campaign, celebrating optimism and its rolein our changing world. This year, Pepsi is putting that optimism intoaction, with the launch of the Pepsi Refresh Project. Over the courseof the year Pepsi will be awarding millions of dollars in Pepsi RefreshGrants. VIEW THE SPOT
Rather than simply donating the money to charity, theRefresh Project promises to connect to consumers on a personal level,increasing their involvement with the brand by letting them decidewhich projects to fund. Submissions are welcome from all walks of life:consumers, for-profits, non-profits. Anyone with an idea is eligible.As for how the money is distributed, that’s up to the public too.Voting is open to everyone, and only the most popular ideas will beawarded Refresh Grants.
14 Comments
What a pile of shit.
It’s great.
It’s America, A market most Australians don’t get, cause the Australian market is 21 million people. America is 307 Million. Hard to understand. This spot reaches the market well in America.
Why? Cause of demographics. It’s Pepsi. It’s market in a population of 307 million people is who? Think about it 1.55pm.
Stop calling something shit because you don’t understand advertising. Instead think about where, when and what the idea is trying to do.
Your five words sum up your five words.
Another one for http://copycunts.blogspot.com/
Dear 4.20PM,
If you find faux-altruism from massive multinationals in the guise of audience participation ‘winderful’, I should indeed revise my five words.
You are full of shit.
I hate it when corporate giants pretend to care. Because they really don’t.
And, the creative merits or otherwise of this campaign aside, anyone who gets fooled by this sort of thing is either a complete fucking idiot, or under 12 years of age.
Copycunts?
Isn’t that just the Scamp Blog, without the wit?
Bra-vo
Kris Moyes did this technique first
http://www.kmoyes.com/pangeaday/pangea_480.mov
way to sh t on the little guy
“Projects” no more projects
4:20…..here’s what america apparently thought of it:
http://www.mediabistro.com/agencyspy/tbwachiat_day/chiats_refresh_execution_super_derivative_of_things_like_benny_joon_150763.asp
Not well liked there. Not well liked here. So shut it.
why hasn’t anyone mentioned the fact that it has the single worst band ever singing on of their top ten worst songs ever.
I.. care… about… crap.
gee I love signs held to camera. so refreshing, new and out there.
stop now please.
Here’s the original clip it’s been ripped from.
http://www.youtube.com/watch?v=WfBlUQguvyw
…give me a fucking break!
no you shut up.