A record 102 of 154 entries make the cut into round two of 2010 EFFIE Awards judging
The campaigns that have made Round Two of EFFIE judging were announced today. A record 102 finalists have made the cut and are now competing for advertising effectiveness awards across 17 categories.
Says Effies chairman Matthew Melhuish (left), CEO of BMF Sydney: “We’ve seen a strong performance this year in both quality and quantity of entries. This is a record number of round one finalists and indicates the Judges felt the standard of entries was high. Australian clients and agencies recognise how critical it is to deliver effective, results-driven communications and this is proof of that commitment.”
VIEW THE LIST OF FINALISTS:
“The record number of entries demonstrates how good ideas can achievegreat commercial results for companies across diverse markets usingmedia channels new and old, and budgets big and small. The cases makegreat reading for all marketing practitioners,” says chairman ofjudges, Colin Wilson-Brown.
Round two of Judging will take place on Tuesday June 15 by a panel of39 imminent marketers and industry experts. The EFFIE winners will beannounced at a gala dinner in Sydney on Thursday 26th August.
The EFFIES are jointly presented by The Communications Council and theAustralian Association of National Advertisers (AANA) in associationwith Telstra. For further information about the Effie program visit www.effies.com.au
2 Comments
Some of these ads are not creative at all. What kind of awards are these!
While at first glance, 102 out of 154 entries seems a very high proportion of finalists-to-entries, if you’ve ever seen the mammoth effort involved in putting together an Effie entry, you’d know that you just don’t enter stuff on a whim in this comp.
Contrast it with the 1,025 Cannes entries from Oz this year. How many of those does the agency truly, really, honestly think stand a good chance of winning? Maybe 20%? The rest is just entering and hoping really.