Rebel Sports shows its colours in new spot via Rhubarb Advertising and Luscious International
May 25 2011, 3:47 pm | | 11 Comments
Show Your Colours: A new spot for Rebel Sport via Rhubarb Advertising, Sydney directed by Sebastian via Luscious International.
11 Comments
Nothing to see here…move along
I like it. Won’t win at Cannes, will win at the cash register.
Vive La Retail..!
Um…..what was that about?
mandy payne is out of BMF?
my god…… terrible
The line is clichéd.
The treatment is clichéd.
What were you thinking?
A whole lot of wank just to sell some footy jumpers. And I think that gets lost too.
Dire.
Never a surprise to read a bunch of cynical comments on CB!
I think it is quite a good spot for a brand like Rebel Sport… probably a low budget one, but nice shots!
‘The unknown that awaits’?
If this were 1995 and the images were captured for a music video for Massive Attack then this level of faux gravitas and the use of b&w with colorised bits might be groundbreaking and relevant, but it’s nearly two decades since that look populated MTV, and the result reads as if the single-named Sebastien managed to sell a small retail brand on his student reel.
We love seeing new talent break through, and heaven knows Luscious/Vicious is trying desperately to rebrand itself as something youthful, street, digital, yadda yadda, but if this is what’s on offer, I think the serious clients will take a pass.
Despite the hoodie, straight out of Compton it ain’t. More like straight to the web, we reckon. Cynical? Maybe, but not too far wrong 11:42, the budget notwithstanding.
Sorry why should I buy at Rebel?