PGA pro golfers exposed by The Reactor
May 2 2011, 11:26 pm | | 12 Comments
Who said Pro Golf was boring? View Melbourne-based The Reactor’s national launch campaign for a new breed of golf player, the PGA Pro Golfer.
Created by joint creative directors Deryll Naidoo and Nick Brown for PGA client Lucy Kenny. Shot by TOVO at C.I. Studios and handled by group account director Phil Childs.
View PDF of the book:
12 Comments
Wow I didn’t know the backstreet boys are golfers now.
I seriously considering taking up golf if these boys are on the course…
Not even Award school standard.
Nice slick design, takes golf to a younger female market… although where’s John Daly, he’s the perfect centrefold! haha
I wouldn’t even let them clean my balls.
…my invite to the shoot must of got lost in the mail 🙁
Now if they could only change the game.
I seriously considering taking up golf if these boys are on the course…
Using homoeroticism to sell golf, now there’s a novel approach. Maybe one of them will show us his putter, then it’s cuba libres on the 19th hole.
surely this is Pro Golfers out of the closet – my gaydar went of the scale.
what the fuck is this about?
i would guess its trying to advertise the fact that golf is no longer played only by boring old men who drive 20 year old mercedes and look like harold bishop from neighbours… i say nice job PGA. What’s next on the list… Chess?