DDB New Zealand tops 2011 Bestads Rankings; MJZ top production company; VW top client
The prolific DDB New Zealand has been ranked the world’s number one advertising agency in the 8th Annual Bestads Rankings, beating some of the world’s biggest advertising names such as BBDO New York, Wieden & Kennedy, Portland, BBH London and Wieden + Kennedy, Amsterdam.
It was a pretty good year for Australian and New Zealand agencies, with Clemenger BBDO, Melbourne ranked #11 along with DDB Sydney.
Barnes Catmur & Friends, Auckland is ranked #13, Colenso BBDO, Auckland is ranked =#19 while Us, Sydney is ranked =#22, Leo Burnett Sydney is placed =#26 along with The Monkeys, Sydney and Whybin\TBWA\Tequila, Auckland. Ogilvy Auckland is placed =36, while in the =41 spot is Leo Burnett, Melbourne, M&C Saatchi Sydney, Saatchi & Saatchi Sydney and The Brand Agency Perth.
MJZ was ranked the number one TVC production company in the world, followed by Biscuit Filmworks and Stink sharing the #2 spot. Gorgeous was placed #4 followed by Australia’s Revolver in the #5 spot. Australasian production companies to make the top 10 chart were The Sweet Shop at #9 and Prodigy Films at #10.
For the fourth year running Volkswagen was ranked the number one client in the world, well ahead of second-placed Toyota, third-placed Ikea and fourth-placed Nike. Sharing fifth spot was Coca-Cola, Fedex and Mercedes-Benz. Mars is ranked #8 followed by Heineken at #9 with Cadbury and McDonald’s sharing the #10 spot.
The Best Ads Rankings rank the world’s leading advertising agencies, creative directors, creatives,clients, TVC production companies and directors according to the quality of their creative work during the year.
Agencies across the globe can submit work to one of five categories which are judged weekly (TV, Outdoor, Print and Interactive) or monthly (Radio). Each week, the best TV, Outdoor and Print is critiqued by a leading international creative director. Every ad that makes it into the Week’s or Month’s Best is showcased online and all agencies involved are awarded points. These are then tallied up to give the year’s overall rankings.