Radio New Zealand: Sounds kiwi to us
January 29 2011, 6:51 am | | 3 Comments
CASE STUDY – To show Radio New Zealand’s place in the country’s culture, AIM Proximity / Clemenger BBDO Wellington turned the culture into radios.
3 Comments
About bloody time someone made a case study video that doesn’t take itself too seriously.
How do the kiwis get away with campaigns like this? Can you imagine the ABC doing this? Or the national museum exhibiting it? It’s very good and genuinely big and integrated and all that, but feels like it could only have been done in NZ.
If it could only have been done in NZ, that makes it even better, anon. Well critiqued.