RaboDirect continues ‘Stealing your dreams’ idea in new print campaign via Whybin\TBWA\Tequila
May 25 2011, 4:00 pm | | 20 Comments
RaboDirect, via agency Whybin\TBWA\Tequila, Sydney, has continued its ‘Stealing your dreams’ campaign with a series of print ads, which will be appearing in NSW and Victoria press next month.
Client: RaboDirect
Agency: Whybin\TBWA\Tequila, Sydney
Creative team: Peter Galmes, Julia Elton-Bott, John McKelvey, Derek Anderson, James Ross-Edwards.
20 Comments
Starring the Mighty Stretchy Hand and Mr & Mrs Copy Box?
Horrid retail poo.
Gold boys. Gold
isn’t this on Shit Scamps?
Is this another new retouching company?
All the other banks are bad.
But not us.
Honest.
Thank god no one else is using that strategy at the moment.
That would be terrible.
Like these.
So average for such a lovely platform.
I like ’em, i see ’em and i get ’em.
Who shot them? they look great.
Another award opportunity wasted.
Pretty standout for a bank. And a nice idea that’s not crammed with massive rates.
Coming from someone who’s done a lot of banks. Actually a lot of banks have done me, which is how it normally works in advertising.
Good stuff lads.
Yes, I also like the platform and looking forward to seeing more.
It would be great too see the full credits e.g photographer and retouching.
Honestly, what a crap campaign.the print is only marginally better than the creepy tv
Nice one, Southpaw.
for retail…they look nice and stand out.
i don’t know what some people’s prob is with them.
better then most bank ads.
tick.
well done mr and mrs bott
jf.
I’ll say this over and over
I loove this ad. It makes me laugh. It reminded me why I love making ads.
I think the tv is stronger than the print. But the print is really well executed. Nice retouching. Who did that btw? Where they cheap, and can I use them? Yeah. All and all it’s much better than the freaking “Ta daa!” from Coles.
for retail…they look nice and stand out.
i don’t know what some people’s prob is with them.
better then most bank ads.
tick.
well done mr and mrs bott
jf.
you guys are right.
these ads are far better than anything say Comm Bank or ANZ has ever done.
the judges will no doubt shower this idea with metal.
well done on a great hand job! (self-administered)
Average at best and the fact that the other banks are doing rubbish work doesn’t make this any better.
Similar to NAB, but relevant to the consumer.