PZ Cussons hosts ‘Most Invigorating Shower Not On Earth” stunt in Sydney backed by Facebook competition for Original Source shower gels
Original Source, a range of shower gels by PZ Cussons, took the everyday shower to a new level with the ‘Most Invigorating Shower Not On Earth’ on Saturday, September 24.
The custom built, fully functioning shower was suspended from a crane 50 feet in the air, above the Sydney Entertainment Quarter, Moore Park.
A competition driven by Facebook asked entrants to name the most invigorating thing they have ever done and why they should be the one to have the shower.
Says Emily Small, group marketing manager – personal care, PZ Cussons: “Original Source users don’t sit in front of the television all day or night, they are socially
active, fashionable and adventurous. Taking risks and trying new experiences are high on their list of priorities.
We wanted to engage with our target market in a fun and daring way, and we want Original Source users to be brand ambassadors, not simply consumers.
“An Original Source shower is the most intense shower you will ever have – only to be beaten by an Original Source shower 50 feet in the air.”
2 Comments
At what point did this industry vanish so completely up its own bottom?
Why haven’t the haters ripped this to bits yet? It makes that crackers ad look pretty amazing.