Hyundai launches new ‘Shell’ commercial via Innocean Worldwide, Sydney and Prodigy
July 12 2011, 2:45 pm | | 17 Comments
Hyundai, via Innocean Worldwide Sydney, has launched a new campaign for its Elantra model, led by a commercial directed by Prodigy’s Brent Bonacorso with post production by Animal Logic.
Elegantly executed, the car is delicately disassembled by a complex, robotic machine to reveal a smaller Elantra inside. The concept being “All the things you expect of a big car, now inside a smaller one.”
17 Comments
Nice one Piggy.
The Biggie Smalls car. Awesome!
Very elegant piece…
I don’t mind this.
Wonderful
I think it’s a bit too slow-paced for prime-time attention spans, but a really beautiful spot.
Great stuff Animal Logic.
I like it
Simple & clean, I like it. Good improvement innocean
Nice thinking. I enjoyed it.
Just couldn’t quite decipher what the bloke at the end says. But hey, great work.
nice one mr feiner!
this is definitely in the running for spot of the year. brilliant.
nice work AL. top shelf.
Smart. Simple. Elevated.
You can tell Guy has made a few Subaru ads over the years.
CG used to enhance the spot and not just for the sake of it,
How refreshing.
I guess it helps that it looks so darn good!
Well done all involved.
Where are all the haters? Nice work.
So good I assumed Disciple did this one too.
Side splitting! Get it? Great work lads.