Prince Public Bar reappoints Alt/Shift for bar re-launch following a competitive pitch

Following a competitive pitch process, integrated agency Alt/Shift is thrilled to announce its appointment as retained agency for St Kilda’s iconic Prince Public Bar, which will relaunch in early December.

Extending Alt/Shift’s reach into the hospitality and tourism sector, this appointment will see the agency flex its strategic muscle and leverage strong media networks to build anticipation for launch, and carry momentum throughout the pub’s initial months of operation.

Alt/Shift’s strength in PR, content marketing, influencer engagement and experiential made the agency a natural fit for the hotly contested role, which will involve working as an extension of Prince Hotel’s internal marketing team.

Prince Hotel’s managing director, Andrew Ryan said Alt/Shift’s unique approach to the brief helped get them across the line: “We were impressed by Alt/Shift’s enthusiasm and creativity, as well as their intricate knowledge of the hospitality industry and the key media who drive conversation within it. This is a momentous occasion for us and we feel confident that we’re partnering with an agency that has the tenacity to get it done right.”

Says Elly Hewitt, managing director of Alt/Shift and Light Year Productions: “We’re thrilled to be appointed by The Prince Hotel for both professional and personal reasons. We all have strong feelings of nostalgia when thinking about the Prince Hotel complex and we look forward to translating that passion into solid results.”

The Prince Hotel joins an ever-growing list of hospitality and tourism clients, including Crown Hotels & Resorts, Whitley Nell Gin and Sydney’s iconic Queen Victoria Building (QVB).

For more information, visit www.theprince.com.au or www.altshift.com.au.