Preston quits Peach role for freelance life

CB Exclusive – Mike Preston, the well respected creative director at Peach Advertising, Newcastle, has resigned after four years in the role.

Preston, who joined Peach in March 2007, told CB he wanted to spend more time on a couple of creative projects outside advertising and spend more time with his family. Says Preston: “I will also freelance as a creative consultant. My family and I love living in Newcastle so we will still be based here.”

Preston has won a host of international awards in his career, including the Grand Prix at Kinsale, Gold at Clio and Silver at Cannes, Campaign Press and AWARD.

Preston began working with international clients in his hometown of London before moving to Australia in 1985. He has had various stints in Sydney since, including FCB, SSB, McCann-Erickson, George Patterson Bates and Clemenger BBDO.