Bestads Top 6 of the Week reviewed by Grant Rutherford, executive CD, DDB Melbourne
Usually around this time of the year, agencies pull out the big guns on the film front. It is ‘Cannes Season’ after all. But to be perfectly honest, the standard here overall isn’t fantastic, but there’s one jewel here that will no doubt fight it out with Canal+ ‘The Bear’ for the Film Grand Prix.
That is The Guardian ‘Three Little pigs’ spot. It’s I-wish-I-had-done-that-bloody-amazing. I could go on about it forever, but I won’t. The idea, the craft, the twists in the proverbial tail and the use of television to talk about social media are all genius. Best Ad judges don’t always have the opportunity to judge something so good. Lucky me.
My runner up is the BGH Air-conditioner spot. In fact out of everything this week it comes runner-up. It’s a lovely observation and super-cringe-worthy. I know a Dad who paraded around like this once in front of his children’s friends. Thankfully no one got hurt, embarrassed but not hurt.
On the print front, Spit ‘Gorilla’, despite its seemingly small potential audience, gets my vote. Sure it seems kind of scammy, but it is simple, direct and visually arresting. There, I found something good to say. But no runner up here I’m afraid.
Hmmm….
Back indoors and on to interactive. For me it’s Dunkin Donuts Angus Steak And Egg Sandwich ‘Resume Maker’. God it’s stupid, but it’s bloody funny. And blokes will love it. I’m not quite sure what a steak and egg sandwich has to do with being the boss, but I’ve seen more tenuous leaps from brief to execution win awards. It gets my vote for almost the music alone.
The runner-up? The Metlife ‘Schroeder’s Piano Banner’ is great. It’s fun, interactive, grown-up and informative, even though I had to research what Metlife did to completely understand.