Colenso BBDO has fun with launch of Nokia Lumia range as All Blacks take down ‘coptercam’
CB Exclusive – There was a bit of a buzz in New Zealand this week around the All Blacks and a coptercam.
It started with a news announcement on the All Blacks and Backing Black’s Facebook and Twitter feeds, followed shortly after by the release of a film showing the AB’s smashing a “coptercam” out of the sky with a rugby ball.
So far, over 380,000 people have watched the video on YouTube, and counting.
As the story unfolded, we were told the footage was shot on a phone.
Yesterday, it was revealed that this was a bit of fun had by Nokia, Telecom and Colenso BBDO to launch the new Nokia Lumia range – Nokia’s first Windows Phone 7.5 devices to hit New Zealand.
Colenso attached a Nokia Lumia 800 to a remote control quadcopter that flew over a rugby ground where All Blacks Williams, Dagg, Jane, Toeava and Whitelock were training.
Says Matt Hampton, creative director, Colenso BBDO: “It was great fun filming a one-shot on a phone, from a tiny RC helicopter. The All Blacks hurled footy balls at our hovering coptercam until they brought it down with a well-placed ball. This wouldn’t have been possible without a great bunch of teens, tech geniuses and giant athletes.”
Says Kimberley Bartlett, Communications at Nokia: “This sort of campaign is a first for Nokia in New Zealand and the response has been incredible so far. The footage showcases just how great the Nokia Lumia 800 is, and we had a lot of fun making it happen.”
Client: Nokia and Telecom NZ
Agency: Colenso BBDO, Auckland
Creative Chairman: Nick Worthington
Creative Director: Matt Hampton
Creative Team: Rachael Walker and Tamryn Kerr
Director: Jae Morrison
Producer: Paul Courtney
Account Director: Helen Fitzsimons
Account Manager: James Cummins