Pollen Digital partners Droga5’s Brett Mitchell
Pollen Digital, Sydney has hired Brett Mitchell to a newly-created role at the agency as a director – effective June.
Mitchell, who has been director of digital at Droga5 Sydney for the last three years, was instrumental in the creation of their most awarded campaigns, namely Virgin Mobile’s ‘Right Music Wrongs’ and V Australia’s ‘4320’.
Says Pollen’s founding partner Richard Bordes: “Pollen has always offered a balance of technical and creative services, Brett’s appointment brings to the company the brand experience and integrated strategic approach that we require as we move into our next phase of growth”
Says Mitchell of the Pollen team:”We have had a really great close working relationship for many years now, which has produced some truly ground breaking work. So it made sense from a skill and personality perspective to take this as far as we could go.”
Bordes and fellow founding partner Ross Gales have worked closely with Mitchell since 2008 when Pollen commenced functioning as Droga5’s preferred production team for digital services. They have collaborated on clients that included Carlton United Breweries (VB, Crown, Cascade, VB Raw), Telstra and V Australia. This year their work on the “Cascade Brew your Own” site culminated in them being jointly awarded the AIMIA Award for “Best Advertising or Marketing Campaign”, along with Tigerspike.
Sudeep Gohil, executive planning director and partner of Droga5 reaffirmed that, for its clients, it will be very much business-as-usual: “In this new capacity, the Droga5 team is looking forward to continuing to work closely with the Pollen team, including Mitchell, to produce more high-calibre integrated digital projects that deliver exceptional results for our clients.”
2 Comments
Congrats Brett. Top bloke. Top agency in Pollen.
In other news, leaving Droga5 will get you free PR.
Well done Brett. Good on ya boys.