Polident improves your bite in new campaign
June 30 2011, 10:07 am | | 8 Comments
UrsaClemenger have developed a new campaign for client GSK.
The campaign for Polident aims to convince dentists to recommend the denture care product to their patients.
8 Comments
They stole that apple from Leo Burnett reception.
Art direction could have made this really nice.
Wooden apple????
Good simple idea. Unsure if 100% of people will get it’s a wooden apple though. Now, speaking of wooden – this brings me onto the copy. The term ‘bite force’ feels a bit like a term doctors would use in a journal. Something a little more human would surely resonate better with consumers.
Anyway, always interesting to see some healthcare work.
@ July 1, 3:28: The accompanying story had twenty-six words in it but was apparently too long for you to read.
“feels a bit like a term doctors would use in a journal.” Got it in one, pal.
My beaver is drooling.
Fair enough mate. If it’s for Doctors as opposed to consumers then the copy works, and works well.
Visually however they should have gone for an apple that more clearly says fake.
Would’ve been funnier if it was an elderly person eating fake fruit off a coffee table by mistake.