Perisher launches online promotion to find the ‘Ultimate Skibum’ via Out of the Square media
Australia‟s top ski resort, Perisher, has announced its largest ever online promotion – a nation-wide search to find Australia’s ‘Ultimate Skibum’.
The competition offers one passionate “wannabe‟ the opportunity to spend six weeks on the snow during the 2012 season.
Developed by the marketing team at Perisher and brought to life by Out Of The Square Media (OOTS) under the resort’s 2012 strap line of “Nothing Compares to..‟, the national Skibum competition will see the winner receive a Perisher Season Pass, plus a full winter package from Perisher’s partners Burton, Coca-Cola, Columbia, K2, PlayStation and Subaru. This includes on-snow accommodation, snow clothing, skis or a snowboard, a PlayStation Vita and a new Subaru XV on loan to drive to and from Perisher.
The winner will also live like a local and participate in a range of activities including skiing/snowboarding, snow-shoeing and groomer tours, testing their skills at cross-country skiing and skidoo riding. In return, they will be required to spread the word about their experiences, blogging and posting daily via Perisher’s various social media channels.
Public relations and business development manager for Perisher, Neil Thew says the aim of this campaign is to create conversation and buzz, across press and social media platforms, in the lead up to the winter 2012 season at Perisher. This is the first promotion of its kind amongst Australian ski resorts and he is looking forward to seeing how Australians embrace the opportunity.
Says Thew: “We’re incredibly excited about the search for Australia‟s Ultimate Skibum. Our experience tells us that being a Skibum is very high on the list of things to do for just about every skiing or snow-boarding enthusiast, so we’re hoping it’ll be a huge success. Through the winner, our goal is to branch-out beyond traditional snow/travel platforms and show everyday Australians just how much fun awaits them at Perisher – one of the country’s most iconic ski resorts.”
Applicants are required to visit the Perisher Facebook page, fill in an online application form and upload a 30 second video – showcasing why they should win. The top five entry profiles will then be selected and uploaded onto a Perisher micro-site, with the winner being decided by public vote via Facebook.
3 Comments
“This is the first promotion of its kind amongst Australian ski resorts…” but about the 400th promotion of it’s kid since the “World’s best job.”
So lazy.
So silly in it’s premise – the ultimate skibum would not want to spend 6 weeks in perisha – thats a prison sentence.
My son Chris won the Ultimate Ski Bum contest in the Kootenay Rockies of Canada three winters ago. He enjoyed three months of powder heaven there. He has been an emcee for Warren Miller ski films and a Big Mountain freeskiing competitor for six years…out of Aspen, Colorado. He would have loved to try out Ozzieland.