Percy Jackson lands on Adshel Mobile
This week Adshel unveils its latest mobile campaign with Percy Jackson and the Lightning Thief. The campaign includes 100 Adshel Mobile sites powered by Aura Interactive and is supported by a targeted medium weight campaign in Sydney, Melbourne and Brisbane.
The fantasy film boasting action and big scale production and special effects is targeted at males under 25, specifically the 14-17 year old market. As such it’s primarily targeted to cinemas and youth areas using Adshel’s proprietary ProximityTM targeting system, with Bluetooth providing added engagement to the demographic.
Branded content downloadable through the Adshel Mobile network includes a trailer, two wallpapers, a screensaver and a calendar reminder for the release of the film.
The campaign was created with 20th Century Fox in conjunction with Publicis Media and Adshel and will be up until the 8th of February
1 Comment
think they’ve got the target market wrong … our kids have read the books and they are under 10.