Paul Yole in Cannes: 5 take-outs from day 3

Paul Yole has been blogging from the Cannes Lions Festival for the past 9 years. This year he is highlighting 5 points a day for his daily coverage.

Is it only Tuesday?

Here are 5 things that occurred to me today.

1. The Aussie drinks party is like Facebook in real life

It was so good to meet so many old friends. Thanks to Photoplay and ADMA for sponsoring and CB for hosting.

2. Pharrell is smart

So is Ryan Seacrest. A couple of sound bites from Pharrell:

“A curious mind is a young mind”

“Intention should be the number one element in your work”

“It’s not a real collaboration if you’re not learning something”

3. Sir Tim Berners-Lee is impossible to understand

The genius who discovered the world wide web took on the persona of the mad professor as he talked rapidly about the looming threat of Artificial Intelligence. At least, that’s what I think he was talking about.

4. Professor Brian Cox is cool

I think he just about got away with questioning Sir John Hegarty’s remark that too much data can inhibit creativity, maybe because he had never heard of him. What John actually said last year was, “Advertising is not a fucking science.”

5. “It’s Cannes. You need to pace yourself.”

So said the friend who went on to party until 7.30am. But it was her birthday.