Palace snares Saatchi’s digital planning expert

Saatchi & Saatchi Australia’s acclaimed digital planner Megan Hales has joined the Campaign Palace Sydney as head of digital and senior planner.

After a stellar career in London Hales spent six years at specialist digital shop Hyro, where as director, strategy & creative services she worked across a broad portfolio of clients including Canon, Channel Ten, Roboplus, Electronic Arts, Red Bull and Unilever. She subsequently joined Saatchi & Saatchi combining her extensive digital expertise and brand strategy skills for clients such as General Mills, Cadbury, RTA and Sydney Festival.

Says Hales: “The Campaign Palace has produced some of my favourite brand campaigns in recent years and I think Jacques’ vision for the agency, the importance they place on strategy, their integrated approach and great culture will make it a perfect fit for my skills.”

Says Burger: “There’s no denying that digital’s influence on mainstreamthinking and behaviour is changing the way we engage with consumers. Megan will be key to The Palace’s commitment to doing thingsdifferently and making digital part of what is familiar and everyday.”