International Creative Services chief Anne Miles offers producer certification + endorsement – training starts in Syd Jan 17 and Melb Jan 18

Anne Miles (left), general manager of The DMC Initiative and owner/executive producer/buyer of the newly launched International Creative Services (ICS) has organised the first certification and endorsement standards for producers. Only the industry’s best are invited to become the world’s first endorsed producers at the first intake of training in Sydney January 17th and in Melbourne January 18th 2013.

Producers will be certified as an ICS Approved Producer with endorsements in each specialty like agency, film company, post production or visual effects based on experience. ICS has a code of conduct and ethics for all producers to follow, as well as standardised processes. Miles is on hand as a mentor and advisor on all projects that come through ICS. Producers need to go through an approval process and are not guaranteed participation or certification unless they meet experience criteria. Training is for experienced producers only including a one day training in ICS processes and will need to submit a written paper for assessment.

With larger agencies downsizing and more mid to smaller businesses, including many direct clients, sourcing from a growing list of freelance producers or looking for new production solutions, it is becoming more and more difficult for the right talent to be differentiated.

Miles is the lead trainer having had over 30 years industry experience across agency, film company, post production and visual effects industries. Miles has held previous roles as head of TV at agencies McCann-Erickson, J.Walter Thompson and Grey Worldwide, owner/partner of Exit Films, and as a visual effects producer at Fuel VFX. Miles is also a trained business coach.

Says Miles: “I believe that the industry’s talent problems are not always that there is a lack of talent, but that the right talent is being overlooked. I’d like to think that with better differentiation between producers the best people will be chosen for the right job. I often find that many clients and inexperienced agency staff don’t realise the importance of specialisation in producers and often hire the wrong people or hire producers with a vested interest in using certain suppliers which doesn’t always serve the client. I’d like to think that I’m making a difference for the industry by differentiating the standards and experience of producers as a good starting point.”

Click here for more information.