Origin Energy helps Aussies to go green in new integrated campaign via DDB Melbourne
Origin Energy has launched a new integrated campaign, via agency DDB Melbourne, to help Australians go green.
It’s the culmination of the Origin Sustainability Drive competition, which encourages communities to band together to win a share in up to $1 million of sustainable energy technology and expertise. The competition attracted over 36,000 nominations and 9000 creative entries.
Agency: DDB Melbourne
Executive Creative Director: Grant Rutherford
Creative Directors: Brendon Guthrie and Tim Holmes
Creatives: Andy Segal, Dale McGuiness and Rod Vallis
TV Producer: Carol Sinclair
Account Service: Kylie Connor and Melissa Fullarton
Director: Ben Lawrence
Producer: Rebecca Bennett
Production Company: The Feds
Photography: Carlos Alcaide
Media Agency: UM
Client: Origin Energy
Linda French, Nicole Lyons and James Taylor, Brand and Communications
1 Comment
Hang on, i’ll just pick myself up off the floor. Is this the same Origin Energy that has just partnered with ConocoPhillips (the third largest US oil company) to inject US 6 billion dollars into coal seam gas exploration in Australia. Sounds to me like this campaign is just another hoodwink to get us all feeling warm and fuzzy, whilst they prepare to screw up our land and water supplies. WTF were you thinking Ben????