Online sports retailer Wiggle appoints Ikon Communications as new marketing agency

Ikon Communications, part of STW, has been appointed to performance marketing duties for online sports retailer Wiggle, following a competitive pitch and three month review.

The win sees Ikon taking over from Wiggle’s in-house team in the UK. The move is part of a wider push from Wiggle to establish themselves in the Australian market, which involved setting up a new office and team locally.

Says Adam Johnson, general manager for Wiggle Australia: “We’re delighted to be working with an innovative and forward thinking agency such as Ikon. The team at Ikon has demonstrated an excellent understanding of our business and provided great strategic thinking. In addition, our performance continues to grow month on month.”

Says Simon Dunwoody, head of search at Ikon: “Wiggle are exactly the type of client we like to work with. They’re absolutely disrupting the Australian sporting goods marketplace and passionate about what they do. They love to push the boundaries of digital marketing and we’re excited to be part of their success in Australia.”

Ikon Communications is part of STW, Australasia’s leading marketing content and communications group.