Only 22 entries get metal at the One Show Entertainment Awards – Silver to BMF for Lion Nathan, Bronze to Saatchi & Saatchi for Toyota
One Show Entertainment has announced the winners for the Second Annual One Show Entertainment Awards in a special ceremony held at American Cinematheque’s Egyptian Theatre in Los Angeles.
Australia had two winners on the night, out of only 22 awarded worldwide: BMF Sydney scored a Silver for Lion Nathan’s ‘Six Beers of Separation’ while Bronze went to Saatchi & Saatchi Australia for Toyota ‘Border Security’.
One Show Entertainment seeks to recognize the intersection of brandsand entertainment–in film, television, music, gaming, and beyond, andto award innovation and creativity in this rapidly expanding area.Finalists competed for Gold, Silver and Bronze Pencils in categoriessuch as Television, Film, Gaming, Online Branded Entertainment, Music,Events and Installations.
The jury panel consisted of an all-star lineup of advertising andentertainment professionals including Jury Chair Jae Goodman, (ChiefMarketing Officer, CAA), Evan Shapiro (President, IFC tv and SundanceChannel), Jordan Levin (Founding Partner/CEO, Generate), Ted Royer(Partner/Executive Creative Director, Droga5), Michael Siegenthaler,(Director, Branded Entertainment, Microsoft), Andrew Keller(Co-Executive Creative Director, Crispin Porter + Bogusky), Howard T.Owens (Co-head of Domestic Television, Reveille), Neal Tiles(President, G4 Media), Susan Bonds (CEO of 42 Entertainment), TeraHanks (Brand Agent, CAA), Mark D’Arcy (President, Chief CreativeOfficer, Time Warner Global Media Group), as well as other industryprofessionals.
SECOND ANNUAL ‘ONE SHOW ENTERTAINMENT’ AWARD WINNERS:
BRANDED APPLICATIONS
SILVER
WWF China -“Fate’s in your hands” – Bartle Bogle Hegarty China
BRONZE
Procter & Gamble/Gillette – “uArt” – BBDO New York
Volkswagen – “Real Racing GTI” – AKQA
PlayStation – Sony Computer Entertainment UK – “Killzone 2 Webgame” – Agency Republic
ONLINE GAMING
SILVER
Frito Lay Doritos – “Asylum 626” – Goodby, Silverstein & Partners
BRONZE
Gatorade – “Gatorade NBA 2K9” – OMD
NGK Spark Plugs – “Haus of Hotties” – Engauge
UNSCRIPTED SERIES
GOLD
DuPont – “DuPont: Helping Rebuild Greensburg” – Ogilvy Entertainment
BRONZE
Nivea – “Nivea Hugger or Kisser” – OMD
Nike China – “Chase” – Wieden + Kennedy Shanghai
Cellular South – “Y’all vs Us” – Young & Rubicam
ONLINE VIDEOS, MOVIES, WEBISODES OR PODCASTS
GOLD
Microsoft -“bing-a-thon” – Creative Artists Agency
SILVER
HBO – “HBO Imagine Integrated Campaign” – BBDO New York
Lion Nathan – “6 Beers of Separation” – BMF
BRONZE
Sony Ericsson – “Puppy Pulling Power” – Saatchi & Saatchi Frankfurt
DC Shoes – “Gymkhana Two” – DC Shoes
LEGO Systems -“LEGO CL!CK” – Pereira & O’Dell
DOCUMENTARIES
SILVER
Microsoft – “Dr. Bing” – Creative Artists Agency
BRONZE
NYC & Co, and Warner Brothers – “Oasis ‘Dig Out Your Soul’ – In the Streets” – BBH New York
CREATIVE POSITIONING OF A BRAND OUTSIDE TRADITIONAL OR ONLINE MEDIA
GOLD
HBO – “Cube Film Installation” – BBDO New York
SILVER
HBO/Big Love – “HBO Audio Mural Installations” – BBDO New York
BRONZE
NIKE JAPAN – “NIKEiD GENERATOR” – beacon communications k.k.
SPECIALS OR ONE-TIME SCREENING
GOLD
Macy’s – “Yes, Virginia” – JWT New York
SILVER
Cellular South – “Y’all vs Us” – Young & Rubicam
BRONZE
Toyota Motor Corporation Australia – “Country Australia Border Security- Nothing Soft Gets In” – Saatchi & Saatchi Australia
INTEGRATION OF A BRAND IN A MUSIC ENVIRONMENT
GOLD
Activision – “Guitar Hero” – Creative Artists Agency
SILVER
Adobe – “John Mayer Augmented Reality Music Video” – BLITZ
BRONZE
California Milk Processor Board – “White Gold i-tunes” – Goodby Silverstein & Partners”
State Farm – “Los Felinos de La Noche” – FiRe Advertainment/Alma DDB
OFFLINE GAMING
GOLD
Main Taxi Frankfurt – “Piss Screen Bluetooth” – Saatchi & Saatchi Frankfurt
SILVER
ESPN Monday Night Football – “Monday Night Football “Interactive Storefronts”” – Wieden+Kennedy New York
Henkel Rubson – “Chaos at Home” – DDB, Paris
THEATRICAL AND DVD RELEASES
SILVER
Lionel – “Lionelville” – Creative Artists Agency
31 Comments
Well done Dustin
Well done guys, wish I was there to have a beer with you today.
Special thanks to the @radical team – Zach, Rob G, Michael & Luke.
Nick
Well Done Saatchi…Mr Bullock and the Prodigy team.
Border Patrol is going to be interesting to watch this year at the different award shows.
nice one dreamboat/dustin
Radical is now the undisputed King of Reality TV.
VB was their last commercial.
On ya Hawko, well deserved
This is why ad shows are silly. Six Beers no matter how good, was watched by about 50 people. Much like BMF’s Ducks gold cannes campaign.
I do agree Head Shaker but they do have a Gold freakin Lion sitting there (or a Silver One Show pencil).
Reality TV bores me silly.
congrats.
that’s an award for the 6 beers submission piece, because the actual work was utterly ignored and ignorable.
Dear Head Shaker
700,000+ online viewers isn’t bad is it?
Love your cynicism
Doesn’t the word entertainment mean it needs to be entertaining, not just long? Sorry, that’s in regards to 6 beers…painfully boring. Border Security was okay, but wasn’t it just a long ad?
It’s amazing how many uneducated comments there are on this blog.
Is this the show that cracked down on scam last year?
Is the reason there’s only 22 medalists because everything else was shit, or because most agencies didn’t enter anything for fear of getting busted?
What a bunch of useless whingers. You should all go home and count the One Show awards you have. Congrats 6 Beers – a unique and interesting project. Most of the people here wouldn’t have the opprtunity nor the talent to deliver work like that.
Congratulaions Carol B. Ong and BBH, China for a job very well done.
700,000 views? That’s funny. Go to the youtube page and you see:
228 Views
56 Views
700 Views etc etc
mmm
Well done Vinnie and Stebe.
One of many to come for Toyota Border Security I’m sure.
Border rocks. Deserves Gold.
But hey, how many award shows are there now?
It’s like I took a shit this morning and there’s an award show for it.
Headshaker, quit while you’re ahead. You have no idea what you’re talking about.
I’ve actually judged 6 Beers at another an award show last, and it was made clear that Youtube wasn’t the main point of distribution. In fact, it seems that it was a minor one. Part of the appeal of this campaign for me was that the content was accessed via so many different channels.
So before you make any more uneducated comments, I’d take a look at all the media channels it went through (Foxtel, iTunes, Facebook, Myspace, Vice, Heavy, etc etc)
I think it’s an interesting idea, but if you don’t like the campaign, make sure it’s for the right reasons.
9:12…There is an award show for your shit. Next time, take a photo and upload to ratemypoo.com. Good luck!
Radical Reality TV
Just wondering… Does the One Show happen at different times than the States One Show…? Because we are just entering ours now.
210 fans for 6 Beers on Facebook is hardly earth-shjattering either.
WELL DONE RUSSELL!
TH.
Where did Border play? Was that just online as well?
Did either of these ever go any wider than the internet? Besides FoxTel On Demand, which, much like the worldwideweb, will post anything, if they get it for free.
True entertainment has an audience. Hopefully, this year Australia will actually produce some content that cuts through.
so give it a media award if it was available through so many channels. if you judge it as content…it was boring and dull.
To all the negative cocks,
They won, you didn’t.
Fuck off.
Move on.
Do something better.
This gives me an idea for a reality TV show.
Well done Hawko!!