One furthers the fight against poverty in Asia with launch of new ‘Do One Good Thing’ campaign
The One Foundation Australia today announced the extension of its work into Asia in order to deliver clean water solutions to disadvantaged rural communities, the first of which will be in Cambodia. This news coincides with the re-branding of One Water in Australia and the launch of its new ‘Do One Good Thing’ campaign.
The campaign, which launches today, supported by Mindshare and DMG Radio, will include radio, print, online and outdoor activations, as well as the launch of the new One Australia website. The launch of the new-look One Water, on shelf now, brings the Australian brand in-line with the global One branding.
The One Foundation Australia will increase access to clean water, improve sanitation and hygiene, and empower communities in Asia to implement healthy and sustainable long-term practices. Symon Simmons, Chairman of One Australia said, “We are thrilled to be extending the resources of the One Foundation Australia into Asia, and to help alleviate health inequalities in rural Cambodia. Diarrhoea and typhoid are prevalent in this area and cause ongoing suffering to the local people. One Australia is working to reduce these health issues by providing the communities with access to clean, safe water sources.”
With the launch of the new One Water branding and advertising campaign, the One Foundation is reminding Australians that they can do one good thing, just by buying one good thing. The new advertising campaign, calls on people to do their bit to improve the health and livelihood of impoverished countries, simply by switching the brand of bottled water they buy to One.
100 per cent of the profits from the sale of One Water, as well as individual donations, go towards funding life-saving sustainable water projects. One Water is sold in Woolworths supermarkets and Harris Farm stores across Australia, as well as universities, cafes and a range of other ethically minded retailers. Sales of One products worldwide to date have raised AUD$11 million and improved the lives of over two million people.