Omnilab Media’s Adsend acquires CertiFyle

Adsend, Omnilab Media’s advanced web-based asset delivery company today announced the acquisition of CertiFyle, a leading US-based provider of advertising validation and delivery services.

The acquisition brings together two successful companies to better provide integrated print media services for corporations, advertising agencies and print publishers.

Says Adsend USA President Al Edwards: “For those placing advertisementsin newspapers or magazines, it takes tremendous time and commitment toprepare every ad to each publisher’s specifications. Adsend has earnedits reputation with customers for reliable and secure ad submissions tonewspaper publishers. Customers appreciate the ease-of-use of ourdirect cloud-based service from their desktop. Now, with the additionof CertiFyle’s experience in magazine advertisement delivery andvalidation services, we represent even greater value to our customers.”

CertiFyle founder Larry Greybill, who will continue to work with Adsendsaid, “This is very good news for the industry. Adsend with CertiFyle’sadded functionality, now represents a more advanced service foradvertisers and agencies placing print advertising across newspapersand magazines.”

Since its inception in 2002, CertiFyle has focused on servingadvertisers and agencies with the delivery of print advertisements inmagazines worldwide. Over the past 17 years, Adsend has become one ofthe world’s largest ad validation and digital delivery services with astronghold in ad submissions to newspaper publishers. The acquisitionwill net Adsend a newspaper and magazine publisher database of over15,000 publications globally, including Fortune 100 publishers. It willalso further bolster Adsend’s customer base.

Adsend Global CEO Grant Schuetrumpf (above) said, “Adsend is USA’s largestprint advertising validation and delivery network. The real beauty ofthis acquisition is providing our clients with a greatly expandedservice to source advertising specifications and reach as many nationaland international publications as possible, all from the desktop, fromanywhere in the world”.

Adsend is part of the AUD$100+ million turnover Omnilab Media groupthat specialises in managing and delivering rich media content for theadvertising and entertainment industries. Today top agencies and brandowners in the USA, Europe, Africa and Australasia use Adsend to manageand deliver display advertising to over 15,000 newspapers andmagazines, and Tracksend to securely deliver millions of digital assetsevery month.

Says Omnilab Media MD Christopher Mapp (left): “Our vision for Omnilab Mediais very much centred around smart acquisitions that make good businesssense for our international client base. Adsend’s acquisition ofCertiFyle further extends our footprint in the USA and is an excellentfit with Omnilab Media’s global business strategy.”

Al Edwards concluded: “This is a very interesting time for theadvertising and publishing industries. Ultimately this is good news forour customers who will quickly see the added value and benefits thisacquisition brings them.”

Further announcements on Adsend’s future expansion and technical upgrades are expected in the near future.