Ogilvy Sydney wins TM Lewin account to manage the Australian launch of its branded retail stores

Ogilvy Sydney has boosted its retail and fashion portfolio after being appointed by world-class shirtmaker, TM Lewin, to manage the Australian launch of its branded retail stores.

Says Andrew Baxter, CEO, Ogilvy Australia: “We’re thrilled to be working with TM Lewin. This win is a great acknowledgement of the agency team’s retail brand building credentials.”

Founder, Thomas Mayes Lewin’s obsession with quality and value is maintained to this day with TM Lewin tailored clothing manufactured to the same exacting standards as they have always been. TM Lewin’s retail offering now includes a full range of men’s and women’s casual and business-ware plus accessories.

“We believe in the strength of the TM Lewin brand and are looking forward to telling their positive brand story by leveraging a number of the brand’s unique assets,” Baxter said.

TM Lewin currently enjoys a strong following in Australia. The company’s expansion plans to venture into stand-alone retail stores follow a successful launch of a select range of merchandise in Myer’s flagship Sydney and Melbourne stores.

“We were impressed with Ogilvy’s overall approach, creativity and strategy. They demonstrated a true understanding of our unique brand proposition and will add value across the entire communications mix to help drive our business forward in a challenging retail market,” said Gerard Crawford, Country Manager – Australia, TM Lewin.

TM Lewin, arguably the UK’s leading quality tailor, is renowned worldwide for making and selling

only the highest quality Jermyn Street shirts.

“Ogilvy’s strong retail credentials, especially its successful longstanding relationship with Myer also helped win them the business,” said Crawford.

Ogilvy will kick start its partnership with TM Lewin by developing a multimedia campaign to launch the Sydney and Melbourne TM Lewin standalone stores.