Ogilvy Group Melbourne and DTDigital ask: Will you be ‘naughty or nice’ online this Christmas?
Created by DTDigital, the online ‘Naughty or Nice’ Christmas concept invites users to takepart in a real-time ‘would you rather’ scenario.
Everyone must make a choice: be nice and make a donation to charity, or be naughty and shoot a member of the Ogilvy Group Melbourne team.
Developed by Jason Deacon and Emma Park, the idea came after a charity filled 2011.
Says Deacon: “This year we’ve been confronted with so many natural disasters; flooding here and overseas,Cyclone Yasi, Japan’s Tsunami and the New Zealand earthquakes. Australians have rallied together to help others more than ever.”
“Come the end of the year, it’s no surprise that people are suffering from charity fatigue. So
we thought we’d give them the opportunity to be a little bit selfish and have some fun for a
moment,” added Park.
Users make their choice by controlling an industrial slingshot in realtime. Developed by
DTDigital’s creative and technical teams, the slingshot fires paintballs at more than 80km per
hour and can be controlled remotely, over the web, by users anywhere in the world.
This year’s creation is a follow up to their award-winning 2010 Christmas card ‘Selector3000’, which attracted more than 300 views per hour and became the highest trending topic on Twitter nationally.
Agency: DTDigital
Creative Director: Jason Deacon
Art Director: Jason Deacon
Copywriter: Emma Park
Producer: Ashleigh Franklin
Developers: Petr Tichy and Luciano Di Leonardo
Flash: Jarrod Cope, Joel Bews, Mark Eduardo and Matt White
13 Comments
It has been done before.
noisy charmless boring
Lame.
It’s quite good from a developer p.o.v. This mashup of the offline real world and online experiences is interesting territory.
For me, it falls down in the creative thinking. There’s no incentive to donate. The fun bit is shooting people. Yet we’re asking people to pay for the right to forgo the entertaining bit.
Why can’t I do it on my iPhone? I don’t want to be reminded, I just want to do it. If…
Why doesn’t it open in my browser on my mac?
Don’t understand why there are such negative comments- it’s a fun finish to the year!
Spot on ECD, it’s the wrong way round.
A major fail in my book.
@9:28 You drop your standards because it’s Christmas? Do you drop your rates as well?
Exactly – it should have been, donate and you get to hit someone.
You shouldn’t make people choose between fun and donating, that’s a bit off.
Exactly 9:28. It’s Xmas. Lets not all be negative. Lets look for the good. Some see that the creative is off, Santa thinks the developer stuff is fantastic. Ho ho ho.
Couldn’t play the game. won’t let me go passed the entering of details stage.
trying too hard.
the intern is the CD