OfficeMax targets SOHO market via Next Digital
Sydney digital agency Next Digital has launched an e-commerce website and digital marketing campaign for OfficeMax Australia designed to make shopping for office supplies fun and simple for time-poor small and home office (SOHO) users.
Next Digital was tasked with delivering an industry-leading website for OfficeMax offering seamless functionality for shoppers in the SOHO target audience. Next Digital selected Magento, a sophisticated B2C e-commerce platform, as the base technology for the site.
To help build excitement around the OfficeMax website re-launchstrategy and drive SOHO traffic to officemax.com.au, Next Digitalcreated an interactive microsite, 90SecondOffice.com.austarring ‘Emma’, who invites visitors to participate in a 90-secondgame that allows users to create their own office and enter a draw towin a $10,000 office, complete with office stationery, furniture andtechnology products.
“The microsite will help build a communityof sharing via email, social media (Facebook), blogs (mamamia.com.au)and supported by advertising through channels such as BigPond.com.auand theweatherchannel.com.au,” says Stephen Lord, Next Digital GeneralManager Business Development andMarketing.
“90SecondOffice provides consumers with a positive,quick introduction to OfficeMax and its products and creates anengaging first brand experience for the SOHO target audience.”
OfficeMax Digital Marketing Manager Australasia, Hayley Young said thecompany was thrilled by the level of professionalism and dedication tothis complex project that Next Digital demonstrated: “It’s extremelyexciting for us, after 10 months of hard work, to now have a best inclass website that makes shopping for office supplies fun and simplefor SOHO users.”
These digital initiatives herald OfficeMax Australia’s expansion intothe SOHO market. To date, OfficeMax Australia has been known for theirB2B and education supplies operations.
Some of the highlights of the new OfficeMax website include:
• A handy Ink and Toner Finder
• Easy to use online buying guides
• Sophisticated search functionality
• The ability for shoppers to review, compare and share products with friends
• The ability for shoppers to view OfficeMax’s best sellers, new products and those on promotion
• The ability for shoppers to create lists of their favourite products
• An online returns form for quick resolution
• The ability to add to cart multiple products at once by product code
The Magento B2C e-commerce platform behind the OfficeMax site integrates with 8 systems including;
• OfficeMax’s customer relationship management (CRM) system, contentmanagement system, pricing, inventory and warehouse functions.
• A secure, robust payment and product delivery gateway with the latest inbuilt fraud protection, and
• Next Digital also developed integration points between solr and software platform Magento for search customisation.
4 Comments
This is awesome. I can’t wait to log on and share my favorite A4 paper. I’ve had a lot of trouble finding the right toner so this feature is really cool. Thanks OfficeMax and NextDigital for providing such a valuable community site.
Homie your sarcasm so loud I can hear you from inside.
The office managers of Australia are really frothing over this. Who’d watch Dancing with the Stars when you can engage in sophisticated search functionality!
Great initiative, before too long other companies are going to catch on. Digitial is the way of the future, especially since consumers are time poor these days