O’Connell to senior copywriter role at Momentum

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Dan OConnell.pngMomentum Worldwide today further elevated its creative offering by welcoming Dan O’Connell to the company’s Australian team. O’Connell is joining as senior copywriter to help create and nurture brand stories that dare to engage consumers in new ways.

O’Connell won a silver pencil at the 2008 One Show and has been afinalist at Cannes and won multiple awards at AWARD, ADMA and APMA . Hewas previously senior interactive writer at TBWA/Tequila, Sydney. Priorto that he was head of copy and a creative group head at Publicis Triangle Communications.

“Dan’s appointment is our sixth major hire in as many months as wereinvigorate our creative offering,” said Gus Guthrie, managingdirector, Momentum Worldwide Australia.  “We know clients don’t mindwhere the ‘Big Idea’ comes from, but we’re doing our part to assemblethe right creative team to give them a strong hint of where to look forthem. Judging by recent new business wins, clients are liking what theysee.” 

Says O’Connell: “I’m excited to be working with my old CD Phil Watsonagain, along with the rest of the creative team here at Momentum. Withsuch an impressive client roster there are loads of opportunities toget some really interesting, innovative work out.”