Nova ‘Unleash the Nonsense’ via BMF
Nova, via agency BMF Sydney, will launch a new national marketing campaign ‘live life nova’ this Sunday 23 January.
The outdoor and television campaigns will focus on Nova overall as well as the Breakfast teams in each State and Nova’s new national Drive show Fitzy & Wippa. There are three executions – Drop The Dacks Of Life, The Glory To Your Morning and Unleash The Nonsense.
The live life nova campaign was created by BMF and will roll out in several phases across a number of different media channels including outdoor, television, digital and on-air from 23 January.
The second phase of the television campaign, involving Nova’s Breakfast teams in each State and Fitzy & Wippa in Drive, will be shot this weekend. They will also feature Nova Boy – in a way you have never seen before.
Says Tony Thomas, Nova group marketing director: “Nova is 10 this year and this is another exciting evolution of our brand. We’ve made a number of changes to our on-air line up, including a new Drive show with Fitzy & Wippa, and we are launching a new look and feel for Nova.”
3 Comments
Sounds awesome…. Not.
Hi first commenter, no need to be alarmed but I think your humor is stuck in 1995. I’d see someone about that. Maybe Doc from Back to the Future.
‘He use not joke… I like… high five.’