Nissan Pulsar launches integrated campaign after seven-year hiatus via Whybin\TBWA Melbourne
Nissan Australia and Whybin\TBWA Melbourne are bringing the Nissan Pulsar back to Australian audiences after a seven-year hiatus.
The famed Pulsar small-car name returns to Australia when the all-new Nissan Pulsar sedan goes on sale this month. The stylish and value-rich sedan arrives several months ahead of the soon-to-be-released Pulsar hatch, an exciting five-door model that will include the sports-tuned Pulsar SSS.
Says William F. Peffer Jr, Nissan Australia’s managing director and CEO: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but 
Australia’s competitive Small Car segment.”
The arrival of the new Nissan Pulsar signals the start of Nissan Australia’s product offensive, an unprecedented program of new-model releases that will reinvigorate the company’s Australian new-vehicle 
catalogue with an array of all-new passenger cars and SUVs (sport utility vehicles). The program will see the release of a new-model Nissan in Australia every two-and-a-half months for the next two-and-a-half years.
The Nissan Pulsar sedan campaign launched Sunday night with 60 second and 45 second TV spots. It will rollout across cinema, out of home, magazines and online this month.
Creative Agency – Whybin\TBWA Melbourne
Executive Creative Director – Paul Reardon
Copywriters – Michael Syme & Michael Congerton
Art Director – Bruce Baldwin
Agency Producer – Karolina Bozajkovska
Group Account Director – Mike Napolitano
Account Director – Julia Unwin
Account Manager – Leigh Arbon
Account Service, Digital Arts Network – Paul Arena, Lucy Kavanagh
Film Company – Revolver
Director – Leo Woodhead
Executive Producer Managing Director – Michael Richie
Executive Producer – Pip Smart
Line Producer – Serena Paull
DP- Jeff Hall
Post Production – Method Sydney
Editor – Peter Sciberras
Sound Production – Sound Reservoir
Music Composer – Turning Studios
Nissan Australia
Executive General Manager Marketing – Peter Clissold
General Manager Marketing and Cross Car Line – Cameron Cooper
Cross Car Line Brand Manager – David Montgomery
Marketing Communication Specialist – Shalini Suri
7 Comments
Nice job Kuni Hashimoto!
i like this…
Great work Syme and Brucey!
Awful. I remember when Nissan used to do interesting work. This is schlock, pure and simple.
Yeah, nah.
Fresh work for an old proposition.
So in 6 years they didn’t update the design, just added more stuff to it????